J A C Q U E M U S, Boldness + sophistication


Jacquemus is a fashion brand founded in 2009 by French fashion designer Simon Porte Jacquemus.
A self-taught designer, Jacquemus attended the Paris fashion school for only 3 months, but still is considered a wonderful discovery for the fashion world.  Before starting his own brand, Jacquemus gained experience working at Cosme des Garcons and Maison Martin Margiela. This opened many doors to creative development and encouraged him to find his own style.  
Jacquemus is a daring, surrealist and, above all, an sophisticated designer.  It is a delight to be able to observe the construction of each one of his garments, which largely reflect his more artistic side, surrounded by daring volumes, uncomplicated silhouettes and encompass a very extensive vision and know-how of the female body.
By deconstructing classic apparel and turning them into majestic pieces,The new designs are versatile, sophisticated and daring. Although his designs may be bold, they have left many wanting more, and because of this in 2015 he won the prestigious LVMH prize.

I wouldn't say that Jacquemus has achieved the perfect combination between the artistic and the commercial, because if that were the case, the brand would be meaningless.  However, I would like to think and deduce that the brilliant designer has found a way to appreciate new proposals and ideas, and above all managed to stay true to his style and creative development. By incorporating shapes, silhouettes and unexpected materials into his designs, Jacquemus consistently shows us what his style is really all about.
The styling used in their parades, campaigns and editorials is undoubtedly one of the reasons that has led to their rapid rise. The brand in general has a quite PROVOKING vision that, in my opinion, it reflects what the designer has projected: a challenging attitude towards the parameters of the commercial, aesthetic and academic.
 The creation of timeless, imposing and suggestive pieces is really an oddity with which he has managed to deal with in the best possible way, ART.

With only 27 years of age, Jacquemus has managed to position himself at the top of the designers of this generation and his future as a designer should be astonishing. 

Ugly Sneakers... Why you should love them!!

                                                                                                                                             Balenciaga Triple S Speed Trainer 

Ever since last season we have seen on the streets of New York, Paris and Milan the “Ugly sneakers” trend. But where did it come from? Where can I buy them? And how can I wear them?

                                                                                                                     LV ARCHLIGHT SNEAKER Louis  Vuitton
                                                                                     Vetements x Reebok Instapump Fury Set 

This trend, not really established in a commercial setting yet, is one of my favorites…why?  Speaking in terms of the concept and design, it is incredible to see a completely different aesthetic than we are used to seeing in sneakers nowadays. We need to deconstruct the pieces from  what is considered to be aesthetically approved, or in other words “perfect”,  to dramatically break with what is considered beautiful and sutil. A long with this, to create new forms and silhouettes that will distinguish a before and after in the fashion world.

                                                                                                                                         Fila Disruptor Premium Sneaker

I know… it looks like a classic Dad’s shoes!! But it is always important to think about the origin, that is to say, What does it take for the big fashion brands to launch such a risky sneaker? The answer its pretty simple. "To brake with the “perfection” concept and to open the consumer minds to appreciate the new strategies and concepts about design in general."

                                                                                                                                                                             Skechers Sneakers

Where do I get it?
You can found them at the big brand stores (expensive) like Balenciaga, Vetements, Acne Studios, Louis Vuitton, Rick Owens and so on, but also in comercial brands (less expensive) as Adidas, Nike, Rebook, Skechers and Fila.
                                                   Acne Studios Sofiane Suede-Trimmed Mesh Sneakers

                                                                                                                                                           Nike Air Max 95 Premium

How to use it? 
You can find a few ways to use this style of sneaker n the slideshow below, but remember that how ever you decide tu use them, the most important element is always your attitude!


Cashmere beanie + Cozy coat + over size sweater + sweatpants

leather furry jacket + turtle neck sweater + chiffon skirt

 Cat eye sunglasses + Black suit + leather bag + matching color accessories 

Furry short coat + knit shirt + mom jeans 

 Cashmere beanie +Basic black jacket + Rock & Roll tee + suit pants 

Wool coat + white shirt + plaid pants

Oversized Suit +plaid bag + glitter socks